As companies consider expanding into new geographies, several key factors come into play. For the purposes of this blog, and drawing on more than 20 years of experience in the French market, I will focus specifically on France and b2b companies.

Managing time is one of the most essential aspects of PR; it ensures that deadlines are met and, consequently, that clients remain satisfied. It also prevents burnout and keeps a balance with the workload. 

Journalists love data. Faced with hundreds of pitches each day - of which only a few ever make it into print - a story needs something extra to stand out. One of the best ways to give it that edge is evidence. That’s where research comes in. Data doesn’t just strengthen a narrative; it adds the credibility and originality editors are looking for when deciding which stories deserve attention.

Whether your business is completely new to doing public relations or it’s been getting coverage in just its core market, there can be a lot to consider when deciding to expand into other territories. 

There was a time, not so long ago, when the phone never stopped ringing with PRs keen to tell their clients’ stories. And yes, of course, that was sometime difficult to manage. But you always took the calls and they often led to something interesting or useful.

If you look at the 2025 calendar, there’s something to attend almost every week. In fact, if there’s only one or two in that timeframe, you’d see that as slow.

Well, I wouldn’t claim to have cracked the code on the perfect roadshow - but after running quite a few, I’ve learned some practical tips that can make yours far more successful.

The technique I’m about to share with you allows non-writers to create compelling thought-leadership articles simply by answering 5 questions. This time, your answers will provide you with the content of your article and help you to construct a solid argument, capable of engaging your target audience.

Building relationships with all journalists matters. Not just the editors, but the staff writers, junior reporters, freelancers and new starters who are shaping tomorrow’s newsrooms.

South by Southwest has officially made it across the Atlantic. The iconic US festival brought a blend of tech, music, film, and culture over to London last week, holding sessions, performances and pop-ups across East London. But did it succeed in translating that spirit to a new city? Here’s what the team thought…

“Quality over quantity” is an overused but factual phrase, right? This easily relates to metrics in public relations. By that I mean that a lot of statistical information is beneficial, but it needs to be appropriately measured, analysed and used. This is where qualitative information fills in the gap. 

Bluestripe Group has launched a new insight report on the evolution of B2B Marketing in digital media and advertising.

‘Marketing the Marketers’: Key trends in B2B marketing for digital media and advertising brands gathers expert opinion on current and predicted trends, the shifting boundaries of B2B marketing, and how to deliver omnichannel success in the B2B space. 

If you are a senior business executive, there are a number of good reasons why you should be developing thought leadership or ‘opinion’ pieces of your own. 

Last year, I attended a PR workshop where one of the guest panellists was a journalist for a national title. She was walking through some of the more ‘creative’ pitches that filled her inbox, including one which featured a hypnotist's swinging watch made entirely out of punctuation marks.

I recently spent the weekend watching the Chinese Grand Prix - something I’ve become slightly obsessed with thanks to Drive to Survive - and it got me thinking: F1 isn’t worlds apart from B2B PR. Yes, one is a high-speed, adrenaline-fueled motorsport, with champagne showers, while the other… isn’t. But if you look under the hood (ahem, excuse the pun), the two have a lot in common.

In the fast-paced world of B2B PR, staying ahead of trends and efficiently managing communication strategies has always been a challenge. But with the rise of artificial intelligence (AI), we now have access to powerful tools that streamline our work, enhance decision-making, and create more impactful campaigns. 

As UK ad spend increased at the end of 2024, this year is shaping up to be prosperous, with a renewed sense of optimism. So as adtech companies look to stand out from their competitors, what are some of the threats and opportunities they may face in 2025, and how can they best market themselves?