By bringing together PR, content, media and events under one roof, Bluestripe has created a unique B2B marketing provider for the media industry.
About Bluestripe
Founded in 2011 by three industry veterans, Bluestripe creates powerful and engaging, cross platform PR and marketing strategies that deliver business results.
Today's B2B marketers want integrated strategies that drive results, whatever the delivery channel. Our model was conceived to offer a one stop shop for marketing success.
Bluestripe offers a unique combination of PR, content, media and events, enabling us to create integrated, cross-channel marketing strategies for our clients.
We believe in the power of meaningful conversations and our campaigns are designed to create valuable connections between businesses and their stakeholders.
Our leadership team
JUSTIN PEARSE
An experienced editor and ad industry commentator, Justin heads up the Content and Media teams. Justin was formerly Head of Digiday Content Studio, Drum Studios and Editor of New Media Age.
CCO & Co-Founder
ANDY OAKES
CEO & Co-Founder
Andy founded Bluestripe to be an innovative agency bringing together PR, content and media. Former Global MD of The Drum, Founder of Programmatic Punch and Digital Trading Awards, and Publisher of New Media Age.
LYDIA OAKES
COO & Co-Founder
A B2B communication expert with over 20 years’ experience, Lydia co-founded Bluestripe and leads the expert PR team. Previously, Lydia was Head of Marketing and PR at iProspect UK.
PADDY HERRIDGE
Executive Chairman
Paddy is an experienced PR and media entrepreneur, leader and advisor. He founded and sold his own PR agency prior to joining Bluestripe as Executive Chairman in 2020.
Our values
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We foster growth for ourselves, our clients, and the company through exceptional work quality, teamwork, and a shared commitment to success. By embracing responsibility for our development, we pursue ongoing improvement, celebrate achievements that highlight our strengths, and learn from challenges. We protect each other's well-being and work-life balance, ensuring sustainable success.
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We remain adaptable and responsive in a rapidly changing world, constantly improving the client experience. We proactively seize opportunities to meet evolving needs, building strong relationships with clients and colleagues through credibility and mutual support. By actively listening to feedback, we aim to exceed expectations and reinforce our reputation. We drive innovation, focusing on solutions over problems.
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We champion diversity in every form because strength comes from being different. Our team is built on individuals from varied backgrounds, cultures, and experiences, each bringing unique perspectives, ideas, and voices. We strive to push the boundaries and challenge the norm, embracing new ways of working to drive innovation. We welcome every idea (even the 'bad' ones), foster inclusivity, and stand out in a world where it's easier to blend in.
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As experts, we take pride in producing high-quality work and achieving outstanding results. We reject mediocrity, taking personal responsibility for our efforts while collaborating for collective success. We hold ourselves accountable, communicate transparently, and build confidence through consistent performance. We create a supportive space for open expression, empowering everyone to share ideas freely.
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We honour our commitments and uphold the highest ethical standards, building credibility with our team, clients, and partners. Our dependability ensures we deliver on promises while fostering an inclusive environment where diverse perspectives are valued. Acting with honesty, we avoid overpromising and protect our professional integrity, ensuring fairness and respect in all interactions.
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We embrace exploration and discovery, seeking fresh perspectives to unlock new possibilities. Through curiosity, we challenge assumptions, spark innovation, and inspire ongoing progress within ourselves, our clients, and our company. We value continuous learning, bold ideas, and diverse viewpoints that drive meaningful change.

Success starts with meaningful conversations.
What’s yours going to be?