Time Management in PR
By Paige Brewer, PR Account Executive
Managing time is one of the most essential aspects of PR; it ensures that deadlines are met and, consequently, that clients remain satisfied. It also prevents burnout and keeps a balance with the workload.
Specifically, in the public relations world, it’s go, go, go! So what’s the best way to navigate a fast-paced industry where something is constantly happening or coming up?
Deadlines
Ordering tasks according to deadlines is an obvious, yet important, way to organise time. It helps to keep track of what needs to be done and when. It also makes sure that there is no underperformance and that deadlines are met on time.
There may be instances where a relevant piece of news is released, making it a priority, for example, and it requires urgency. Although this should become a primary focus, the other tasks in the background must still be considered and addressed, too. It’s all about balance and organisation.
Planning ahead
Along with ongoing activity remaining a priority, it’s essential to consider future potential ideas and be aware of industry news that could affect the future, as well as upcoming industry events. The initiative not only supports clients, but it also helps PR professionals stay on track and prepare for what’s to come, while ensuring that current tasks are handled effectively.
Flexibility and Personal Style
It’s also worth remembering that everyone has their own way of managing time. Some professionals thrive with strict schedules and detailed to-do lists, while others prefer looser structures that may allow for unexpected tasks. There isn’t a single “perfect” method. What matters is finding an approach that keeps people on time with deadlines, productive and adaptable.
Recognising Timely vs. Less Urgent Tasks
Some tasks demand immediate attention, such as responding to a journalist’s inquiry or managing a crisis, while others, like drafting long-term content, allow for more breathing space. Successful PR practitioners know how to differentiate between the urgent and the important, ensuring that neither is neglected.
The Bottom Line
Time management in PR isn’t just about ticking boxes but about balancing speed with strategy. By prioritising deadlines, planning ahead, staying flexible, and recognising which tasks are most timely, PR professionals can maintain control in an industry that never slows down.