From Ideas to Impact - The Road to POSSIBLE
By Andy Oakes, CEO and Co-Founder, Bluestripe Group
For UK companies looking to scale, innovate, or secure a foothold in the North American market, the POSSIBLE conference in Miami (April 27–29, 2026) has rapidly become an unmissable fixture. Often described as the American Cannes Lions, POSSIBLE has made its mark on the world's biggest digital media events in a very short time.
Bluestripe has been present at all three events so far and is looking forward to attending again this year. New Digital Age will once again be a media partner and will be reporting from the event. We’re honoured to say we’ve been there from day one, and our strong relationship with the organisers and the event founder, Christian Muche, has enabled us to see the show grow and evolve in a very short space of time.
We’ve seen some amazing content over the last few years, including some speakers you might not expect, such as Jon Bon Jovi, Martha Stewart and Pitbull. We also witnessed Elon Musk being interviewed by Linda Yaccarino shortly before she became CEO, which was quite a surreal experience.
The event has always been busy, and the team led by Christian, has worked to make the experience much better for visitors by expanding the content and expanding the event's footprint. This year will see the event expand from the Fountainebleu into the next-door Eden Roc. It’s good to see an event organiser respond to attendee feedback. Last year was really busy, and just finding somewhere to sit down for your meetings was tough, so the extra space is welcome.
The event is very different from Cannes, as it is almost entirely self-contained. There is no fringe, no Palais, yacht row, sponsored beaches distinction. Everything is confined to the hotel's grounds, which is why the event creates its trademark energy. You meet someone you know - or want to know - in every corridor, at every bar and in every queue. For networkers, this event is full on from breakfast to evening drinks.
On the other hand, if networking in the sun has taken its toll and you just want a quiet evening, that's not a problem, and you can jump in a taxi down to South Beach and you’d never know a major business event was happening.
There’s no getting away from the fact that this isn’t a cheap option for UK companies. Flights, accommodation and just everyday expenses all add up when travelling to Miami, and obviously you need to buy a pass - something I’ve never done in twenty years of visiting Cannes! However, this is an event where people come to do business and not necessarily hang around in bars until 4.00 am and thus the onus is on you to make those connections, fill that schedule and make those deals. You won’t find a better place to do so.