Behind the Stripes
The Bluestripe Team Blog
2024: Bluestripe’s year of connections, impact, and innovation
2024 was another eventful (pun very much intended) year for Bluestripe Group, with the team making appearances everywhere from London to Miami across the year. Owned events, partnerships, and activations across 10 months of the year kept us busy, showing the industry what we’re all about. That’s conferences, roundtables, panels, networking lunches, and so much more.
How adtech companies can market themselves in 2025
As UK ad spend increased at the end of 2024, this year is shaping up to be prosperous, with a renewed sense of optimism. So as adtech companies look to stand out from their competitors, what are some of the threats and opportunities they may face in 2025, and how can they best market themselves?
Bluestripe Group and SalientMG Strike Strategic Alliance
Bluestripe Group, a leading integrated B2B marketing services group based in the UK, today announced a strategic alliance with SalientMG, a US-based strategic marketing firm for high-growth B2B tech companies. The alliance expands and enhances their global capabilities to create new communications, content, brand experience, marketing and visibility opportunities for client companies to accelerate their global impact.
Understanding Your Customers - Mindshare Huddle 2024
The mix of media, advertising, and pop culture royalty makes Mindshare Huddle one of the must-attend events of the industry calendar, and 2024 was no different. Everyone from Gary Lineker to Amy Childs descended on the Mindshare London offices on Wednesday, 13th November, to discuss the key themes the industry needs to consider looking ahead to 2025.
Breakneck innovation and creative excellence: IAB Retail Media Upfronts 2024
Echoing through the Victorian railway arched halls of The Steel Yard, IAB UK’s Chief Marketing Officer, James Chandler, headed up an all-star cast of media leaders, including Uber Advertising, Tesco Media and Insight, Ocado Ads, ASOS, Nectar360 and SMG for IAB UK’s second Retail Media Upfronts.
The Future of Media 2024: Insights on the shifting landscape of advertising, tech, and marketing
On October 8 and 9, 2024, professionals from across the advertising, tech, and marketing industries gathered at King’s Place for The Future of Media, Adwanted’s conference dedicated to the future of commercial media. With over 500 attendees and leading industry figures, the event offered a glimpse into how technology, media, and marketing are converging to reshape the future.
DMEXCO 2024 - A First-Timer’s Perspective
Pork knuckle, tiny beers and Central European weather may not sound as appealing as rosé, yachts and Mediterranean sun, but, at my first DMEXCO, Cologne definitely brought the heat.
Success starts with meaningful conversations.
What’s yours going to be?