POSSIBLE 2025 was an absolute blast

By Lydia Oakes, COO and co-founder

This was my third POSSIBLE, and the vibrancy, innovation and countless networking opportunities left me feeling energised and with a load of follow-up emails to write! As ever I’m grateful for the chance to connect with so many brilliant minds across adtech, sales, and media. The energy in Miami was electric, and I headed home feeling inspired and optimistic about the partnerships we're building for the future.

Davos for marketers

Christian Muche, the founder of the event and long-time friend of Bluestripe, has said that he doesn't want to turn the event into Cannes in the US, but rather ‘the Davos of marketing and advertising ” because “Davos brings together the biggest decision-makers from politics, science and industry,” he said. “We need the same for marketing.”

It feels like he is succeeding as this year’s edition of POSSIBLE attracted 5,400 attendees – up from 3,000 in year one – and it’s already planning an expanded footprint in 2025. The POSSIBLE Connect programme, which pairs marketers and solution providers in high-speed 15-minute meetings, will move on to the beach to accommodate demand. Meanwhile, the event will take over a new space at the neighbouring Eden Roc hotel and there’s a growing yacht row in the nearby Miami River.

In reflection

I’m more convinced than ever that POSSIBLE has become a must-attend event and one that deserves a place at the top table of industry events. It's very different from other industry events and takes some planning to make it work for you.

One speaker's analogy I heard seemed to sum it all up. They compared the current adtech and media landscape to the deafening noise of hundreds of voices of those who were jostling for space around the lobby bar at The Fountainbleu. This is where it all happens at POSSIBLE; it's the hub of the entire event. If we want our message to cut through, it has to rise above the noise. And what truly breaks through? Our advice is that you concentrate on being authentic, open, and bold. You cannot be a shrinking violet and expect POSSIBLE to be a success.