Behind the Stripes
The Bluestripe Team Blog
Understanding Your Customers - Mindshare Huddle 2024
The mix of media, advertising, and pop culture royalty makes Mindshare Huddle one of the must-attend events of the industry calendar, and 2024 was no different. Everyone from Gary Lineker to Amy Childs descended on the Mindshare London offices on Wednesday, 13th November, to discuss the key themes the industry needs to consider looking ahead to 2025.
Breakneck innovation: IAB Retail Media Upfronts 2024
Echoing through the Victorian railway arched halls of The Steel Yard, IAB UK’s Chief Marketing Officer, James Chandler, headed up an all-star cast of media leaders, including Uber Advertising, Tesco Media and Insight, Ocado Ads, ASOS, Nectar360 and SMG for IAB UK’s second Retail Media Upfronts.
The Future of Media 2024: The shifting landscape of advertising
On October 8 and 9, 2024, professionals from across the advertising, tech, and marketing industries gathered at King’s Place for The Future of Media, Adwanted’s conference dedicated to the future of commercial media. With over 500 attendees and leading industry figures, the event offered a glimpse into how technology, media, and marketing are converging to reshape the future.
DMEXCO 2024 - A First-Timer’s Perspective
Pork knuckle, tiny beers and Central European weather may not sound as appealing as rosé, yachts and Mediterranean sun, but, at my first DMEXCO, Cologne definitely brought the heat.
Success starts with meaningful conversations.
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