Behind the Stripes
The Bluestripe Team Blog
Breakneck innovation and creative excellence: IAB Retail Media Upfronts 2024
Echoing through the Victorian railway arched halls of The Steel Yard, IAB UK’s Chief Marketing Officer, James Chandler, headed up an all-star cast of media leaders, including Uber Advertising, Tesco Media and Insight, Ocado Ads, ASOS, Nectar360 and SMG for IAB UK’s second Retail Media Upfronts.
The Future of Media 2024: Insights on the shifting landscape of advertising, tech, and marketing
On October 8 and 9, 2024, professionals from across the advertising, tech, and marketing industries gathered at King’s Place for The Future of Media, Adwanted’s conference dedicated to the future of commercial media. With over 500 attendees and leading industry figures, the event offered a glimpse into how technology, media, and marketing are converging to reshape the future.
DMEXCO 2024 - A First-Timer’s Perspective
Pork knuckle, tiny beers and Central European weather may not sound as appealing as rosé, yachts and Mediterranean sun, but, at my first DMEXCO, Cologne definitely brought the heat.
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